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  1. How To Become a Freelance Photojournalist

    How To Become a Freelance Photojournalist

    Picture this: taking inspiring photographs for a living; capturing the world through your lens; living the most magical moments daily, again and again. Yes, anyone who truly believes that a picture is worth a thousand words would be wise to consider becoming a freelance photojournalist. If taking inspiring photographs really is your passion, why not […] continue reading
  2. The Best Polaroid and Instant Cameras in 2021

    The Best Polaroid and Instant Cameras in 2021

    Traditionally, instant cameras have been more about convenience than quality. The rawness of the images associated with the classic Polaroid camera is all part of the appeal. And in an age where that rawness is more desirable than ever, many people are asking one simple question… What’s the best Polaroid camera? Sure, you could take […] continue reading
  3. Capturing ‘The Moment’ in Photography

    Capturing ‘The Moment’ in Photography

    You’ll often hear mention in the world of photography how important capturing the moment is. But how exactly do you go about capturing perfect ‘in the moment’ photos? And what can you do to make that magic happen more often? Well, in our quest to help you become the best photographer you can be, we […] continue reading
  4. What is a Mirrorless Camera?

    What is a Mirrorless Camera?

    For some time, the DSLR has been the primary (or exclusive) tool of choice for discerning amateur and professional photographers. Nothing else has been afforded a glance after DSLR technology set the standard for the entire sector. Recently, however, the market for mirrorless cameras has been attracting attention on a widespread basis. Designed to combine […] continue reading

Real Camera Shops That Care About Your Hobby

We are an independent specialist photographic retailer with camera shops in  London’s West End, Chelmsford, Essex and Stevenage, Hertfordshire, as well as online.

Formed back in 1999 by keen photographers with decades of experience in camera retail, to offer the best in good old-fashioned service and the lowest online prices on the biggest range of top brands.

We have won the Amateur Photographer Good Service Award every year since opening! All of our shops have keen photographers who love to pass on their knowledge with expert advice on the best new and used camera lenses, camera bags and tripods as well as the best deals on new and second hand digital cameras. We also stock a large range of the latest camera accessoriesflashguns, scopes and binoculars.

We are official retailers of Canon DSLR cameras and lenses, Nikon, Sony, Fujifilm, Panasonic, and Olympus, as well as Sigma, Tamron and Zeiss lenses and top accessory brands.

We are specialists in Part Exchange, second hand cameras, both film and digital cameras. If you need advice, or the best deal, get in touch or pop into a store.