Three is a magical number. And it really proves the point in the new Sony Cyber-Shot DSC-RX100 III.

Loved by photographers who value serious imaging and extreme portability, the popular Cyber-shot™ RX100 family has an exciting new addition.

Crafted in tough, travel-friendly aluminium for lightness and appearance, the Cyber-shot™ RX100 III builds on the acclaimed reputation of its predecessors. An uprated lens and speedy image processor are complemented by a retractable OLED Tru-Finder™ with ZEISS® T* coating, enhanced movie features and a 180-degree tilting LCD – all in a stylish fixed-lens camera that’s truly pocket-sized.

“Sony continues to push the modern limits of engineering and innovation with our Cyber-shot RX family of products” said Patrick Huang, director of the Cyber-shot business at Sony Electronics. “With the new RX100 III model, we’ve added a brighter, wider aperture lens and an impressive retractable OLED EVF, while also utilizing the latest Sony imaging technologies to boost the camera’s processing speed and efficiency. And we’ve done this without sacrificing any of the true ‘pocketability’ of our RX100 line, creating an especially unique compact camera unlike anything else in market today.”

Unlike the previous models, which are still available, the Trilogy version includes a snazzy pop-up viewfinder which is beyond stunning in its sharpness and colour.
Also included:

20.1MP (effective) 1.0-type back-illuminated Exmor R CMOS sensor

See more detail with a bigger sensor. 20.1 effective MP 1.0-type Exmor R CMOS sensor ensures bright, clear detail in all your photos and video. You get four times better light capture with a back-illuminated sensor. By placing the metal wiring in the back, rather than the front, Sony’s design creates a light-capturing area approximately four times larger than that of standard sensors.

Built-in electronic viewfinder (EVF)

 

Built into a camera body equal in size to the RX100 is an OLED Tru-Finder that enables faster, more accurate photo composition. The viewfinder is comprised of a high-contrast, high-resolution EL screen of approximately 1440k dots and features a ZEISS® T* coating that enhances clarity in the eyepiece optics. For stress-free shooting, an eye sensor allows instant shifting between the viewfinder and LCD screen.

BIONZ X image processing engine

The BIONZ X image processing engine incorporates sophisticated detail reproduction technology, diffraction reducing technology, and improved area-specific noise reduction while offering approximately three times more processing power than the previous BIONZ engine to enable faithful, realistic reproduction of high-definition details and textures in realtime.

ZEISS® Vario-Sonnar T* 24-70mm F1.8-2.8 lens

The RX100 III design features a versatile fixed lens of renowned ZEISS® quality. Up to 9 aspherical lens elements are used, among which two AA (advanced aspherical) lenses are cemented accurately to contribute to the downsizing of the whole lens unit while keeping the superb optical performance. The 24mm wide-angle gets more of the scene—ideal for architecture and landscapes, while the 70mm at a bright F2.8 is great for portraits, close-ups (30cm distance), and creative background blurring. The lens also features a built-in 1/8 ND filter that allows the exposure to be adjusted by 3-EV step equivalents to handle bright scenes. (Note: the 24-70mm specs are a 35mm equivalent).

Stock has started to arrive but is being snapped up very quickly.  For more information, and to get your order in, please click here