Panasonic have announced a number of new items today that have got us very excited indeed. Amongst them is the Lumix GX8, Lumix FZ330 and the development of two new lenses as well as a new feature on cameras called “Post Focus”.

Unveiled today is the new LUMIX DMC-GX8 interchangeable lens camera. Boasting 4K capabilities, the latest creative technologies to enhance your photography and Panasonic’s first Dual I.S (Image Stabiliser), the latest LUMIX G, with a classic compact design, is the perfect everyday companion for the style-conscious urban adventurer.

The LUMIX DMC-GX8 is ideally suited for those who like to shoot on-the-go and at street level – from bustling bazaars to nights out with friends. The new camera offers stunning image quality alongside a wide array of easy-to-use creative functions, allowing photographers to capture and share their artistic vision easier than ever before.

GX8_k_slant_H_HS12035_Hood - CopyBreathtaking image quality with every shot

The LUMIX DMC-GX8 features a 20.3-megapixel sensor that’s perfect for capturing photos and video in stunning detail. The camera’s newly upgraded Venus Engine processor gives it a boost in low light environments. Whether you’re hitting the town in the early hours or taking a walk down a beach at sunset, images are captured with minimum noise and colours are recreated with total authenticity.
The ability to capture consistently crisp and clear images is a key feature of the LUMIX DMC-GX8, and is further enhanced by Panasonic’s first Dual I.S. system. With a combination of Lens Optical Image Stabilisation and Body Image Stabilisation, you can achieve consistently blur-free images even when shooting on-the-go.

For more information on the camera, as well as an EXCLUSIVE Event taking place in our London store and Trade In Bonuses, click here

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Also announced today is the LUMIX DMC-FZ330, the latest addition to its legendary FZ range of super-zoom compact digital cameras. With a LEICA DC lens boasting an F2.8 aperture throughout its stunning 25-600mm zoom range, the LUMIX DMC-FZ330 allows you to capture the moment in high-speed, even under the harshest conditions with a splash/dustproof rugged design. Newly incorporating Panasonic’s latest 4K photography and videography advances – including 4K Photo – the LUMIX DMC-FZ330 will change how you can capture the most magical moments, from distant wildlife scenes to live sport.

fz330 (2)Getting closer to the moment with advanced LEICA DC lens

The LUMIX DMC-FZ330’s 25-600mm LEICA DC Lens with will get you closer to the scene and with an F2.8 aperture lens from wide to tele, in stunning clarity. With this wide zoom ratio, alongside Panasonic’s latest 5-Axis Hybrid O.I.S + (Optical Image Stabilisation) technology, the DMC-FZ330 will give you crisp clean images in almost every situation, even when shooting birds in the canopy or your children playing in the sea. The bridge camera’s Light Speed AF means you’ll never miss the shot, while new Depth from Defocus (DFD) technology shortens the focusing time even further by calculating the distance to the subject by evaluating two images with different sharpness levels.

Putting 4K within your reach

With the new addition of Panasonic’s latest 4K technologies, the DMC-FZ330 will put 4K shooting in the palm of your hand. 4K video provides four times the resolution and clarity of traditional Full HD, resulting in videos that jump from the screen, bringing scenes to life before your eyes. As a result of these advances, the DMC-FZ330 features new 4K Photo functionality that gives you the potential to totally change your photography. The 4K Pre-Burst, 4K Burst and 4K Burst Start&Stop modes allow you to extract an 8-megapixel still from 4K video footage with total control and precision. This means you can select the perfect image from even the most fleeting moments – such as a bird taking flight or a fish jumping from the water.

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Alongside two camera announcements, Panasonic has gone public with plans for a new post-focus feature and two more lenses for the Micro Four Thirds system.
Panasonic is developing a new technological function called ‘Post Focus’ which enables photographers to select alternative parts of the image they want to be in-focus with easy one touch operation. The function has been developed by further innovating via Panasonic’s existing 4K Photo technology and not only prevents out-of-focus misshots but also offers greater creative freedom in all areas of photography.

By combining the high-speed, high-precision DFD (Depth From Defocus) auto focus technology and Panasonic’s 4K Photo technology made possible by the Venus Engine, burst images in 4K resolution are shot at 30 fps while shifting the lens to set focus on around 50 different areas.

With the Post Focus function, photographers can select the best image in which the focus is preferred on their selected target area among all the 4K burst images shot with different focus areas. In addition, this function can be used for creative purposes in different types of photography such as landscape or portrait. Several different impressions can be taken out of one picture by changing the focus within the image.

Operation of the Post Focus function is straightforward and easy. While reviewing the images the photographer simply touches the area where they want to set the focus and no matter where the original focus area was a new image with the newly selected focus area will be produced as a separate photo.

Also announced is that the company is developing a LUMIX G 25 mm/F1.7 single focal length lens as a digital interchangeable lens for the Micro Four Thirds system.

This lens is a 50mm (35 mm camera equivalent) single focal length lens with large diameter. The 50mm focus distance offers almost the same viewing angle and sense of perspective as the human eye which means users can enjoy shooting a portrait or scenery as they see it.

LUMIX G 25 mm F1.7 Single Focal Length Lens

The new lens also supports high speed digital signal exchange at 240 fps to comply with the high-speed, high-precision AF (Auto Focus) with DFD (Depth from Defocus) technology on the LUMIX G camera.

Finally, Panasonic is developing the first LEICA DG 100-400mm / F4.0-6.3 telephoto zoom lens (35mm camera equivalent: 200-800mm) for the Micro Four Thirds system standard to expand the lineup of DSLM (Digital Single Lens Mirrorless) digital interchangeable lenses.

Leica-DG-100-400mm-lens

The LEICA DG lenses are designed and developed under the stringent quality standard certified by Leica that boast excellent optical performance. Four single focal length LEICA DG lenses have already introduced to the market and have been highly acclaimed by users worldwide.

The new telephoto zoom achieves exceptional imaging performance over the entire zoom range. It also features high speed digital signal exchange at 240 fps to comply with the high-speed, high-precision AF (Auto Focus) with DFD (Depth From Defocus) technology on LUMIX G cameras. Together with the POWER O.I.S.(Optical Image Stabilizer), it lets users to focus on the target quickly to capture crisp, clear images. In addition, the new lens is both light and small and is splash/dust-proof to withstand heavy field use. As the new telephoto zoom lens excels in size and weight, it enables handheld 800mm (35mm camera equivalent) telephoto shooting without using a tripod.

Phew….plenty there to whet your appetite. As soon as we get further confirmation on the arrival of the lenses we’ll let you know.