Nikon have announced three new lenses that are enough to whet anyone's appetite.  They are:

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Nikkor-24-70mm-f2.8E-ED-VR1

Nikon updates its ‘holy trinity’ of fast zoom lenses with the brand new AF-S NIKKOR 24-70mm f/2.8E ED VR. The beneficiary of a complete overhaul, the most widely used professional zoom lens in the NIKKOR line-up is now faster, stronger, and steadier than ever.

The addition of Nikon’s impressive Vibration Reduction (VR), a brand new optical construction and a more sturdy build breathe new life into this renowned lens.

Edward Allinson, Junior Product Manager for Lenses & Accessories at Nikon UK says: “The 24-70mm is a new and improved update to the already successful 24-70mm f/2.8G. Nikon has improved every aspect of this legendary lens in terms of image quality, construction, build and speed, as well as adding more stability with VR, minimising camera shake and allowing photographers to shoot at slower shutter speeds. This is an exceptional lens built to keep up with the demands of the professional photographer."

Advancing a legend

Although the current 24-70mm (introduced with the Nikon D3 in 2007) is still widely acclaimed, the new incarnation of this lens takes performance to another level. In a first for any NIKKOR lens, the new optical design includes an aspherical ED glass element. Developed to combat chromatic aberrations and coma, this new element reduces light fall-off and enables uncompromised resolution at the peripheries. The brand new VR system minimises camera shake and lets you shoot at shutter speeds up to four stops slower. AF is also improved thanks to Nikon’s exclusive Silent Wave Motor (SWM), which is up to 1.5 times faster than the SWM used in the 24-70mm f/2.8G. The addition of an electromagnetic diaphragm enables consistent, more precise exposures during high-speed bursts, reducing the risk of accidental damage that can be associated with mechanical lever mechanisms.

Workhorse

Nikon’s new 24-70mm lens is ready to withstand the punishment that comes with years of daily professional use. While the optical design is complex, with 20 elements in 16 groups and Nano Crystal Coat, Nikon has strengthened the construction of this lens to create a tougher product. The included hood is a small but important improvement. Nikon listened to pro feedback and placed the release lock in a recess to prevent accidental removal. Naturally, the lens is fully weather sealed. A fluorine coating applied to the front and rear elements of the lens actively repels water, dust, and dirt without compromising image quality. And the coating makes it easier to clean the glass without damaging the surface.

For more information, and to place your pre-order today, click here

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Nikkor-24mm-f1

Nikon extends its versatile f/1.8 line-up of prime lenses with the all-new AF-S NIKKOR 24mm f/1.8G ED. Lighter and more compact than its brother, this fast FX-format lens easily captures dynamic, immersive images.

Dynamic, immersive images

Dramatic architecture. Impressive landscapes. Bold streetscapes. Spacious interiors. To capture shots like these, the lens has to be wide and it has to be fast. An excellent match for high-resolution D-SLRs, the new 24mm f/1.8G from Nikon delivers exceptional still images and video. The fast f/1.8 aperture offers shallow depth of field, smooth bokeh, clear low-light images, and a bright viewfinder image. The close focus distance of just 0.23 m offers additional versatility and creative freedom. The compact and lightweight design makes this ultra-wide-angle a great travel companion.

Superior edge-to-edge performance

The new NIKKOR 24mm yields superb clarity and contrast throughout the frame. The optical construction includes 12 elements in nine groups. Two extra-low-dispersion (ED) glass elements, two aspherical lens elements, and Nikon’s Nano Crystal Coat ensure crisp, brilliant images. Distortion is well controlled, as are any potential flaws that typically occur at the periphery of a wide-angle lens, such as light fall-off or loss of sharpness.

Ultra-wide FX. Classic DX

Offering a DX-format focal length equivalent of 36mm, this new lens is interesting for DX photographers too. Now DX users can take advantage of high-quality FX glass that comes close to a classic 35mm focal length when used on a DX camera. The traditional 35mm focal length creates timeless, compelling images. It’s a firm favourite amongst photographers who want to capture images with a classic perspective. In addition to the focal length advantage, the tough but lightweight construction of this new FX lens ensures it balances well on a DX body too.

For more information, and to place your pre-order today, click here

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Nikkor-200-500mm-f5.6E-ED-VR1

Nikon unveils a brand new ‘big zoom’ and introduces a whole new level of super-telephoto versatility. Packed with the latest lens technologies, the AF-S NIKKOR 200-500mm f/5.6E ED VR offers incredible reach.

Whether you shoot wildlife, birds, planes, or amateur sports, this powerful new FX-format zoom delivers unwavering performance. The 200-500mm range offers exceptional reach, while the constant f/5.6 aperture enables consistent speed and smooth control over depth of field across the entire zoom range. Performance is superb thanks to an optical construction that’s made up of 19 elements in 12 groups, and features three ED glass elements to help ensure minimal chromatic aberration. As the longest fixed-aperture zoom in the current NIKKOR line up, the new NIKKOR 200-500mm also boasts the latest generation of Nikon’s Vibration Reduction (VR) technology. This impressive system lets you shoot at shutter speeds up to 4.5 stops slower and includes SPORT VR mode for tracking fast action. In addition, Nikon’s exclusive Silent Wave Motor (SWM) offers a fast AF response. The electromagnetic diaphragm delivers stable AE control even during high-speed continuous shooting.

Edward Allinson, Junior Product Manager for Lenses & Accessories at Nikon UK says: “The new 200-500mm lens is an exciting addition to Nikon’s super-telephoto range, as it offers superb performance, exceptional reach and it won’t break the bank. Many photographers find they require a serious budget to invest in a super-telephoto lens, the 200-500mm is an exciting option for photographers who want that extra reach when capturing distant subjects at an affordable price.”

Unwavering performance

The 200-500mm f/5.6E ED VR continues Nikon’s tradition of advancing imaging technology. With the recently developed SPORT VR mode integrated into the VR system, this lens is ideal for photographing moving subjects such as birds in flight, or fast-paced sports. SPORT VR excels in situations in which a photographer needs to pan the camera to track subjects. The mode delivers a stable viewfinder image, and allows a continuous shooting frame rate similar to those that are achievable when VR is turned off.

Reach far

The fixed maximum aperture of f/5.6 throughout the entire zoom range also enables AF operation when using a 1.4x teleconverter attached to an f/8-compatible camera.
The AF-S NIKKOR 200-¬500mm f/5.6E ED VR boasts a zoom-lock switch to keep it secure when it’s not in use, and a detachable tripod foot that helps stabilise the lens when using a tripod. A detachable hood and soft case is included with the lens.

For more information, and to place your pre-order today, click here