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  1. Could this be the perfect camera?

    Could this be the perfect camera?

    Three is a magical number. And it really proves the point in the new Sony Cyber-Shot DSC-RX100 III. Loved by photographers who value serious imaging and extreme portability, the popular Cyber-shotâ„¢ RX100 family has an exciting new addition. Crafted in tough, travel-friendly aluminium for lightness and appearance, the Cyber-shotâ„¢ RX100 III builds on the acclaimed […]

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  2. NEW Sony Alpha 7S (S for Sensitivity)

    NEW Sony Alpha 7S (S for Sensitivity)

    4K Movies and simply staggering 409,600 ISO for low light photography Sony has announced the Alpha 7S, a 12MP full-frame mirrorless camera designed for both stills and video. Much like Panasonic once did with the launch of the 'G' Series, Sony have created three strands to the increasingly popular Alpha 7 Series.  Unlike Panasonic, however, […]

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  3. Sony RX100 MkII on Steroids! NEW RX10 - Ultimate Bridge Camera

    Sony RX100 MkII on Steroids! NEW RX10 - Ultimate Bridge Camera

    The Sony RX100 has been our top selling enthusiast compact since it's launch. Now Sony have taken this successful formula, with it's large 1" sensor, and supercharged it with a quite remarkable 24-200mm f2.8 (constant!) Carl Zeiss Vario Sonnar T* zoom lens. The compact body of the RX10 has a very high quality, ergonomic feel, […]

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  4. The Full Frame Camera we've been waiting for since the Dawn of Digital

    The Full Frame Camera we've been waiting for since the Dawn of Digital

    Introducing the NEW Sony a7 and a7R, from their ILCE series. We've long dreamed of a 35mm size sensor in a DSLR style camera that is the same, smaller size as the original film cameras were. We'll here they are! Within the remarkably small, classic 1970's style metal body is housed a clear, sharp EVF […]

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  5. Sony 50mm F1.4 Z Carl Zeiss T*

    Sony 50mm F1.4 Z Carl Zeiss T*

    "With large aperture and single focal length this is the ultimate accessory for capturing brilliantly detailed pictures.  The eagerly anticipated SAL50F14Z (catchy hey) or  Sony 50mm F1.4 Carl Zeiss Planar T* to us laymen's, features an all new optical design so you can take sharp, clear, life-like images cross the full frame, even when light […]

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